Content driving buying decisions -
Content MarketingIt's how you warm up the crowd.
Your customers are out there in the noisy world, tuning in to their friends and family on social media, googling around for stuff they want to buy, things they want to know. How do you get them to listen to you?
That’s where we come in to play, with deep audience insights and sparkling content.
It’s like being at a dinner party and knowing all the right jokes and stories to tell. Without jokes and stories, you’re just standing in the corner, waiting for someone to talk to you.
We help you attract your future customers by creating plenty of great content - blogs, photos, memes, videos, podcasts. We entertain, inform, impress and warm up the crowd, so you can sell to them later.
Grow Your Audience
By writing original, useful and entertaining content and sharing it on social media, you will steadily grow your audience of future customers. Once a visitor lands on your website, your relationship with them has begun. You can then activate other marketing tactics to nudge the customer from awareness of your brand to consideration of your product or service and ultimately to purchase.
Prove You're An Expert
Your customer wants to buy from the best. Writing a blog or making a video to educate your customer about your product helps to build trust and authority. Be generous with your knowledge; there are many customers who will learn from you now and buy from you later.
Give Your Customers Individual Attention
Your customers have some things in common, but they are definitely not all the same. Depending on your business, they may differ in demographics, interests, behaviours, geographic location and more. If they were all in the room with you, you would strike up a conversation differently with each of them - it's the same on the internet. A range of different content should be crafted for each customer persona.
Boost Your Google Ranking
Google’s aim is to “organize the world's information and make it universally accessible and useful.” In other words, they want the right customers to find you. To achieve this mutual aim, Google needs to understand who you are and who your customers might be. Google’s ‘spiders’ crawl your website on a regular basis to learn more about you. That’s why writing ‘information rich’ content that describes what you do is literally Google’s top tip!